Brud, the company behind the virtual celebrity Lil Miquela, is now worth at least $125 million thanks to a new round of financing the company is currently closing. Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic, and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms.Related:
if it hasn't happened yet, within the next few years we will probably start seeing streamers with personas fabricated by executives and marketers in the manner of a pop music ensemble, designed to hit a certain demo for a certain product, but presented as "real players"— michael lutz (@WarrenIsDead) July 6, 2018