Thursday, February 7, 2019

"Foot Locker Invests $100 Million In Secondary Sneaker Platform GOAT"

“We want to create a more seamless, frictionless experience for our customer that wants to partake in the secondary market,” says Johnson, who has run Foot Locker since 2014.


The online secondary sneaker marketplace has exploded in recent years. Estimates of its size range from $3 billion to $10 billion. “It’s really changed the game from people who were just lovers of shoes and wanted to collect and trade, to a new level of profiteering,” says NPD research analyst Matt Powell.
Speculation on what the deal means: