Monday, January 20, 2020

"How Tiffany Moved 114,000 Gems Without Getting Robbed"


Tiffany was emptying its 10-story fortress for a long-planned renovation. The merchandise had to travel only 50 feet or so


They watched as the jewelry was rolled along the sidewalk in distinctive carts with robin’s egg-blue tambour doors.


But if the carts were somewhat showy, they were also meant to be secure. They had locks that were checked and rechecked, and before each cart was pushed onto the sidewalk, it was sealed in plastic shrink-wrap.


Tiffany hired a company that tracks social media and provided a list of key words like “move,” “727 Fifth Avenue”