Tuesday, January 14, 2020

"TikTok Street" in India

LiveMint:

India is the biggest market for TikTok with over 200 million users

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B Block’s back lane—with colonial white pillars on one side and crumbling office buildings on the other—is like any other 250m stretch in the Capital city, full of vehicles and pedestrians.

But on Sundays, it turns into TikTok street. Hundreds of young people throng the street, coming from as far as Moradabad, about 175km from the capital, to make videos

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What’s so special about TikTok street? The light, the white background and the fact that most viral videos were shot here, Thakur says. “It looks like a foreign street."

TikTok street regulars treat their videos like an enjoyable work assignment. They make as many videos as possible till it’s time to go home and edit them. “We all know how to use PhotoShop and Final Cut thanks to YouTube,"

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Their agenda is more than just fun. They want to become TikTok stars, with a fan following of a million or more and a deluge of brand endorsements. “We have to make 60 videos in a day so we stick to a strict schedule," says Sohankar, a resident of east Delhi’s Mayur Vihar, who has over 2,000 TikTok followers. “Also, it gets very crowded on the street."
Related, deciphering the TikTok algorithm: