Meet the "65-year-old yacht consultant in Denmark who specializes in naming ocean vessels"

Mel Magazine:

Americans like to name their boats after the money source of the purchase. “When guys in New York City get their bonuses, they usually name their yachts something silly like ‘Christmas Bonus,’” Hammershøy says, noting other recent American boat names have included “Comeuppance,” “Student Loan,” “My Inheritance” and “Thanks Dad.” He sometimes, though, needs to step in and overrule a name if it won’t be accepted in certain countries. (For example, “No Name” won’t work if the Coast Guard asks for the name of the vessel in an emergency.)

Yacht names are usually female, Hammershøy explains, most often taking names of wives and daughters. If it’s an X-Yacht, the Danish sailing race boat, the tradition is for an “X” to be in the name, like “Explorer” or “Expresso.” One Hammershøy client from New York names all of his boats after dances, a tradition begun 150 years ago by his great grandfather (previous yachts have been called “Salsa,” “Tango” and “Bolero”); so when he purchased an X-Yacht, Hammershøy recommended “Foxtrot.” Given the scarcity of “x” words, clients who buy an X-Yacht typically ask Hammershøy which names are still available. “One of them is Anthrax,” he says. “But nobody dares call their boat that.”

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“There are 5,000 ‘Carpe Diem’ yachts in the world, or the punny translation, ‘Seas the Day.’ People don’t have a fantasy to call it anything but that.”