Thursday, April 20, 2023

Michelin says it doesn't want to provide tires to F1 because (unlike Pirelli) they "don't know how to do" tires that destroy themselves

The Drive:

"The question is, how do we leverage technology to have a good show? And that’s where F1 comes into play, because we have been discussing with them for a very long time—and we are not in agreement,"


"And of course there are side benefits—a side benefit is the show. A side benefit is the brand awareness. But in terms of brand awareness, Michelin is one of the best-known brands in the world. We don’t need to do this"