Tuesday, September 18, 2018

"What’s it like to be one of the 'regular people' in those Chevy commercials?"

From 2017:

Instead I went to a hall that was completely empty. I’m not exaggerating. It was, like, two people sitting at a folding table completely alone in the middle of an empty convention center with nothing around. They were waving to me like, “Over here. You’re here for the market research session.” It felt like a mile walk. It was so awkward, like when you hold the door for someone and you’re waiting for them, but they’re really far away.

I got there, though, and I filled out a questionnaire and signed a bunch of stuff. They wired me up, and then they told me to wait with three other people, who I assumed were there for the market research, too. No one knew what was going on. They offered us water and snacks, and we just kind of sat there in the middle of an empty convention center for 20 to 30 minutes while everyone who worked there was whispering weird stuff. They all had these matching polos with this market research company name on it.

It kind of felt like we were about to be euthanized, to be honest. I’m serious. I almost walked away just because—I don’t want to say they treated us badly, because they didn’t, but they just didn’t really talk to us. It was strange.

...

They let us into this room, and it was completely dark.