"With the help of social media, some [sports] trainers are using the exposure to become entrepreneurs, newsmakers, and even celebrities in their own right"
Suddenly, his phone rings. Bazzell doesn’t recognize the number, so he rejects the call. A text message follows almost immediately.
Hey, this is Kobe Bryant. Call me back.
At first, Bazzell thinks it’s a prank. It’s not. Bryant wants Bazzell to train his daughter’s seventh-grade basketball team the following weekend—a two-a-day Friday, six hours Saturday, and another two-a-day Sunday: 14 practice hours in total.