Friday, June 14, 2019

"'Amazon's Choice' Does Not Necessarily Mean A Product Is Good"

It’s a label automatically awarded to listings by an algorithm based on customer reviews, price, and whether the product is in stock.


When you hover over the “Amazon’s Choice” badge, a pop-up states that these are “highly rated, well-priced products available to ship immediately” — although not necessarily reliable, high-quality products, and that’s the important thing shoppers are likely to miss.


This listing was Amazon’s Choice for the search term “breathalyzer” as of June 10. The $23 “Professional Breathalyzer” had a 4.4-star rating out of 174 reviews, yet reviews on the listings cited completely different products: a glucometer, an aromatherapy set, and an alcohol-free cleaner, among other things. The listing employed a common kind of ratings deception called review reuse fraud, in which sellers take an existing product page, then update the photo and description to show an entirely different product. The goal: to retain all of the existing reviews so the product looks more legitimate to shoppers.