"American YouTubers Are Making Videos Reacting To Indian Pop Culture To Go Viral"

Buzzfeed:

It’s not just American companies that want a slice of India’s more than 500 million internet users anymore — individual American YouTubers are now looking for their shot there too. Inexpensive data and cheap smartphones have helped bring YouTube more than 265 million users, making India the platform’s largest and fastest-growing market in the world. There will be plenty more as 500 million additional people are eventually expected to come online in India.

There’s not necessarily a lot of money in it — the money earned per thousand views through advertisements, the metric digital marketers use to value online content, is substantially lower with views from India than from the US — but it’s a views-and-subscribers growth hack fueled by India’s video explosion that, for now, seems to be working. Once you have a sizable audience and brand, there are all sorts of ways to try to monetize it besides ads. Just ask any successful YouTuber or influencer.

Speaking of India, its sixth largest city "is in crisis after its four main water reservoirs ran completely dry."