Tuesday, July 30, 2019

"I tried to get rich dropshipping cheap crap to Coachella kids"

Experimenting with Shopify:

Since no one I spoke to was interested in telling me what I should stock my store with (as Hilse put it, “Man, if I told you what products to sell, like, publicly, that product would be dead in a couple days.”), I did a Google search for the best items to dropship. According to an article on Cloudways, a web hosting service advertising itself to potential ecommerce entrepreneurs, one of the hottest products for 2019 was the “Child Wrist Leash.” The article noted, “Many women lose their children while shopping in the malls.”

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Sensing my brand’s potential as a leader in the music festival culture space, I dubbed the child leash a “Rave Buddy Leash.”

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“It’s the impulse” that convinces people to buy stuff from a dropshipper, Hilse told me. “You’re not allowing them time to go and research and go and find cheap prices or anything. It’s all about finding a product that is shocking and viral that they’ve never seen before.” Much like every piece of content on the internet (including this article), dropshippers are in the business of capturing your precious and finite attention and turning it into money, albeit in a much more direct and transactional way than this article could hope to do.