Friday, July 26, 2019

"Millions of young people are turning their personal Instagram accounts into 'business' profiles to learn more about how their posts are performing"

In Instagram’s settings, there’s an option called “Get More Tools.” If users click the link, they’re asked if they’re a “creator” or a “business.” After choosing one of those professional options, they’re asked what contact information they want to display. Then they’re rewarded with a host of charts about how they’re performing on Instagram, including what days and times people view their posts, which ones were the most popular and how often and by what gender their profile is seen.


“I’ll talk to parents and say, ‘Did you know that if your 13-year-old turns their Instagram account into a business account, more than 1 billion people have access to their contact information?’”