Monday, August 12, 2019

"How To Have Fun — Or Look Like You Are — At The Taco Bell Hotel"

The branding had been designed for maximum visual appeal (read: Instagrammability) and the entertainment — synchronized swimmers, musicians, a DJ — was good. It's just that no one seemed to be having fun, at least on the first day.


Then the "regular" guests started to show up.


As the influencers left and the fans arrived, the energy changed.