Now at more than 4 million fans, Bailey said she posts a sponsored video about once a week. She didn't want to get into specifics about the brands she's worked with, but said she's often paid by a music label to use a particular song.And speaking of influencers:
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It's not just the initial sponsored post that makes TikTok so attractive — it's the viral factor. A truly successful campaign happens when other users start using the promoted audio, turning a sponsored post into an organic-looking trend.
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"People more and more, especially on Instagram — they can’t stand anymore someone posting something in their feeds like, 'Hey guys, I tried this product,'" said Alessandro Bogliari, the CEO and cofounder of Influencer Marketing Factory. The agency is one a handful that have focused on TikTok.
One of its successes was with the song "100 Bad Stories" by AJR in a campaign paid for by Sony. They had two influencers use the song in videos, which were tied in with a challenge.
OK someone on Reddit made this not me...— Stephanie McNeal (@stephemcneal) August 17, 2019
Influencer Meg Skalla had 2 engagements in one year & 2 different dudes who look VERY ALIKE.
Can you tell the difference??? pic.twitter.com/JWOAVcSmJL
Old school-style influencing:
The former head of the Los Angeles Department of City Planning is facing a $281,250 ethics fine, the largest financial penalty ever sought by the city’s Ethics Commission for a current or former city employee.
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left his government job in January 2016 after spending more than five years running the department, which reviews real estate development projects across the city. Within a few months, he was lobbying planning department officials on behalf of the clients he had picked up while operating his new land-use consulting business