Ole Miss’ helmets for this weekend are 🧊🧊🧊 @BarstoolOleMiss pic.twitter.com/8yd5F1kxBX— Barstool College Football Show (@BarstoolCFB) September 26, 2022
Ole Miss will be wearing these helmets during their matchup with No. 7 Kentucky this weekend 🔥— FOX College Football (@CFBONFOX) September 26, 2022
How high do you rate these 1-10?
(via @OleMissFB) pic.twitter.com/yLIVtGybax
These were also good guesses:
Real question. Did ole miss stonewash their new helmets with their jorts? pic.twitter.com/59CrjG2HGT— Strange Brew Coffeehouse (@SBCoffeehouse) September 27, 2022
The Ole Miss helmets are made of Coors Light cans that turn blue when they're cold enough.— Barrett Sallee (@BarrettSallee) October 1, 2022
It's actually a collaboration between the school and a prominent sponsor (I don't remember ever hearing of a helmet design itself being used to promote a sponsor?):
In one of college football’s marquee games of the week, Ole Miss will host Kentucky on Saturday when the Rebels will sport an exclusive helmet showcasing a custom color scheme from the camo experts at Realtree....The collaboration between Rebel Athletics and Realtree has been in the works for several months and has deep roots in the Ole Miss family. Realtree founder, CEO and Ole Miss alum Bill Jordan played wide receiver for the Rebels in the early 1970s and has stayed connected to the program. The Jordan family’s name is featured on the Manning Center indoor field.Jordan surfaced the helmet concept with his team as they were reviewing various programs tied to lifestyle apparel, athleisurewear and sporting goods products with licensees, including Nike. The helmet will feature a custom color adaptation, using Realtree’s pattern WAV3, that will dynamically tie in with the Ole Miss on-field uniforms and school colors.