Saturday, October 1, 2022

The Ole Miss special football helmets look like a warning about climate change

These are not a depiction of a flooded Mississippi:

These were also good guesses:

It's actually a collaboration between the school and a prominent sponsor (I don't remember ever hearing of a helmet design itself being used to promote a sponsor?):
In one of college football’s marquee games of the week, Ole Miss will host Kentucky on Saturday when the Rebels will sport an exclusive helmet showcasing a custom color scheme from the camo experts at Realtree.


The collaboration between Rebel Athletics and Realtree has been in the works for several months and has deep roots in the Ole Miss family. Realtree founder, CEO and Ole Miss alum Bill Jordan played wide receiver for the Rebels in the early 1970s and has stayed connected to the program. The Jordan family’s name is featured on the Manning Center indoor field.

Jordan surfaced the helmet concept with his team as they were reviewing various programs tied to lifestyle apparel, athleisurewear and sporting goods products with licensees, including Nike. The helmet will feature a custom color adaptation, using Realtree’s pattern WAV3, that will dynamically tie in with the Ole Miss on-field uniforms and school colors.