The YouTubers people care about can’t be invited because they’re all out of control. And the safer creators they did invite are all traumatized
The short-form video platform, owned by Beijing-based artificial intelligence company ByteDance, has completely cannibalized VidCon this year. The app is responsible for both the rapper Lil Nas X’s record-shattering “Old Town Road,”
TikTok was omnipresent at VidCon. The outside pavilion of the convention center quickly devolved into a TikTok playground, as tweens and teens recorded short videos with each other. There was a TikTok twin meetup. One kid with 6 million followers duct-taped a pair of sheet cakes to his feet to make a “walk a mile in these Louboutins” meme. At one point, a huge pack of 13-year-old girls chased a boy wearing a face mask through the crowd. The girls told BuzzFeed News that it was Chase Hudson, a 17-year-old TikToker with 2.8 million followers.
YouTube threw a huge, well-organized bash, complete with multiple open bars and hot dog, chicken finger, and taco stations. Guests walked to the dance floor through a tunnel displaying the platform’s greatest hits, like Rebecca Black’s “Friday” and the Cut’s “100 Years of Beauty.”
By contrast, TikTok’s extremely sought-after and secretive party was thrown at a bowling alley in a shopping center around the corner. Hundreds of teens jockeyed for a spot in line amid a fog of phone cameras and Juul smoke.
Beck gushed over how much success Chipotle has had recently on TikTok. The restaurant chain only has 18,000 followers at the moment, but it successfully activated a popular TikTok trend called the #ChipotleLidFlipChallenge.
And speaking of adventures in advertising: