In a press release on Oct. 16, the Sacramento Kings announced a new collaboration with the creator of Ethereum-based Kaiju toys, CryptoKaiju. The companies will give away 100 limited-edition Kaiju collectible toys throughout the 2019–2020 basketball season.NBA.com:
Each collectible is backed by a non-fungible token, meaning that no two are the same. 15 of these toys will come with a unique experience or prize, such as courtside seats, VIP tours, and signed merchandise, among others.
In 2014, the Kings became the first NBA team to accept Bitcoin as payment in the arena. Last year, the Kings became the first professional sports team in the world to mine cryptocurrency and announced a charitable program, MiningForGood, that donates those funds to workforce development and training efforts in the community. Last week, the Kings announced the NBA’s first blockchain-powered reward program in collaboration with Blockparty.